What Story Is Your Idea Telling People?

We are past that stage where you can come up with a "shitty" idea and spice it up with ads and force it on people. People/ the market is becoming more wise everyday because of the unlimited opportunities flying around.

One of the challenges I came accross in my first start up was getting people to buy into the idea. It was very difficult because the idea was rigid and doesn't have a great story it tells people. So the biz crashed before a year after all.

Don't just assume your idea is great and that all you have to do is market it to people. Marketing doesn't work that way anymore. That kind of marketing is dead (and may its soul rest in peace). The real marketing starts with the idea itself. Ask your self the following questions before you start designing a business model or marketing campaign for your idea:

* Is This Idea Worth Sharing
* What Story Is This Idea Telling That Will Resonates With My Target Market (People that really Matters)-

If your the answer to the first question is NO, that idea is not worth spending a dollar on, Move on.

But if the idea is worth sharing, you need to now invest more time figuring how to create a platform where it can be spread easily- by creating a story that your market (doesn't have to be everybody) can relate to and are willing to tell their friends and enemies.

It is when you have solved this that you can move on to the next level.

Take a look at these brands Google, Amazon, Apple, Yahoo, Facebook, Twitter, LinkedIn, Fiverr, Toyota. They didn't force themselves on us through ads. Instead they created and shared stories that we resonate with....

Your idea is shit if it doesn't tell a great story... Don't waste another second on that idea and move on.


PS: If you are a small biz owner or a startuper, you should see this article It is worth sharing too.

PPS: Share this article with at least 5 people (let us save the planet from shitty ideas).

Sadiq Daniel is a certified Crazy Writer and Teens Coach that blogs on business, Self- development, Life lessons and Ideas that challenges the status quo... You can pursue him on Twitter: @sadiqspeaks LinkedIn: Sadiq Daniel and Email: Sadiqdaniel@gmail.com

What Are You Doing With Your Bathroom Ideas?

What are you doing with your bathroom ideas?

I spend an average of 30-35minutes in the bathroom every morning... The larger fraction of the time (say 20-30minutes) goes to what I call my "bathroom ideas".

Considering the fact that the bathroom is the only place where I can actually be naked and alone, I find it easier to reflect on my life, actions, restructure my goals. And once in a while crazy ideas pops in.

Many of us have similar experiences - we all tend to have bathroom ideas (except if you are an alien tho).

But what are we doing with these ideas? Are you flushing these ideas... Or do you let them go down the drain?

We need to start acting on these ideas. Don't underrate your bathroom. There is no better place to get ideas that will change the world if you ask me. I'm sure if you happen to ask Jeff Bezos or Seth Godin where they got most of their ideas from? They'd tell you it was in the bathroom.

Irrespective of where you even get ideas from- restaurants, bathroom, church, school and even in your sleep.... You need to act on them (no matter how crazy they may seem).

Do not write off any idea you get instead put it down in writing - that was what I did. I have a small 'pocket-sized' pad I carry anywhere I go because you never can tell where and when the next idea might come.

Then I assess all these ideas every week, pick out the best ones (the ones I think will help me create something that matters). At the end of the month, I pick one of my "best" ideas, focus on that one and make something happen with it.

Having great ideas doesn't make you special or you unique. And your ideas are useless if you don't put them to work. And there is nothing more painful than seeing someone transform one of bathroom ideas (you probably ignored) into something that matters.


You don't need the approval of people before you work one these ideas. In fact ideas that happens to change the world doesn't seem to make any sense at first.

Most of the ideas I put to work didn't work, but I did anyways. You should do same too...don't worry about the results, Just Do it!

Put your bathroom ideas to work today!


PS: I've got so many crazy ideas on start-ups and small business. I really don't want them to die because I can only work on a few at a time. So I'm willing to share these ideas with anyone interested. All you need to do is send me a mail or tweet @sadiqspeaks.

Sadiq Daniel is a certified Crazy Writer and Teens Coach that blogs on business, Self- development, Life lessons and Ideas that challenges the status quo... You can pursue him on Twitter: @sadiqspeaks LinkedIn: Sadiq Daniel and Email: Sadiqdaniel@gmail.com